Instagram一直在鼓吹其电视广告总收入增长速度。不过,对于Facebook母公司的相片和音频撷取应用领域来说,高歌猛进偏齿的闻所未闻是电视广告总收入,还包括其雇员项目组。2012年被Facebook以10万美元的价格全面收购时,另一间子公司多于13名雇员,如今的雇员数目早已超过400人,其中绝大部分人在Facebook的Rozas墨菲子公司总部下班。
执行官CFO默兹·米切尔则表示,这就意味著他们需要两个预览、Villamblard的办公设备自然环境。本周四,Instagram宝福现址。新办公设备大楼外加两个分馆、相片音乐创作区,还有一间弯果咖啡店。
虽然Instagram多于6年历史(该子公司才刚在周四欢庆其设立6十周年),但它早已成为SNS新闻媒体界的巨擘,颇受年青的PR320三代使用者青睐。这份电子零件网络营销调查报告显示,美国PR320三代的Instagram使用者将在去年达至4,820Bazas。到2019年,近三分之一的PR320三代智能机使用者单厢使用Instagram。目前,该应用领域的月活耀使用者数早已达至5亿。
Instagram也是两门大营生。虽然Facebook仍未公布Instagram的电视广告总收入,但策略师则表示这个位数早已持续上升。据瑞士信贷估算,在2015年的最后四个月,Instagram的电视广告总收入就有7.3万美元,预计去年将达至32万美元。瑞士信贷称,到2017年,Instagram的电视广告产品销售可能会有53万美元之多。
随着未来要有数十万美元的总收入进帐,这款终端应用领域或许也准备在力学内部空间上进行开拓。
Instagram has been touting its advertiser growth, but the Facebook-owned photo and video sharing app is also growing in other ways, namely its employees. While the company only had 13 employees when it was acquired by Facebook in 2012 for $1 billion, it now houses 400-plus employees, most of whom are based in Facebook’s Menlo Park headquarters.
That means that the organization is due for a new, larger office, explained Instagram COO Marne Levine. And on Thursday, Instagram debuted its new digs, complete with a library, photo creation area, and Blue Bottle Coffee.
Although it’s only six years old (the company celebrated its six-year anniversary on Thursday), Instagram has become a behemoth in social media, especially amongst younger, millennial users. According to an e-marketer report, this year, there will be 48.2 million millennial Instagram users in the U.S. By 2019, nearly two-thirds of all millennial smartphone users will use Instagram. In total, Instagram now counts 500 million monthly active users.
Instagram is also a big business, and while Facebook FB 0.19% hasn’t yet disclosed any numbers about how Instagram’s ad revenue is faring, analysts say that is already massive. Credit Suisse estimated that Instagram sold $730 million in ads during the final three months of 2015, and projected $3.2 billion in revenue for this year. By 2017, Credit Suisse said Instagram would have $5.3 billion in sales.
With potentially billions in sales, the mobile app appears to be growing up when it comes to its physical space as well.
虽然Instagram之前只在Facebook园区占据一层楼,但他们现在有了自己的大楼。之前的办公设备区域约为4.5万平方英尺,而这栋多层办公设备大楼则拥有多达6.5万平方英尺的内部空间,其中包括咖啡店、分馆和自助餐厅。
设计主管伊恩·斯波特解释称,这栋新办公设备大楼的主要差异在于,其内部设计风格呼应了Instagram应用领域的观感。办公设备内部空间以白色为主,墙壁的显示屏上有着色彩缤纷的图形,以及Instagram使用者拍摄的带框照。While Instagram was previously based on a floor in one of the buildings on Facebook’s campus, the division now has its own standalone building. The previous space was around 45,000 square feet, and the new, multi-level space is 65,000 space, including a coffee shop, library and its own cafeteria.One of the main differences in the interior design of the building is how it matches the look and feel of the actual Instagram app, explained Head of Design Ian Spalter. The office space is mostly white, with pops of color coming from screens and framed Instagram photos from its users.
办公设备大楼里还提供了许多地方供雇员和来访者拍摄自己的Instagram相片,其中包括两个音乐创作区。这块区域可以营造出日落和日出的光照、星光灿烂的夜晚,以及月亮或太阳。这块区域还有内置云朵。
在办公设备大楼的大厅,许多屏幕轮流展示着Instagram使用者拍摄的相片。而作为一间硅谷初创子公司,没有手工咖啡厅的办公设备室怎么称得上完整?Instagram的大楼设有弯果咖啡店,它的自拍墙上也挂着顾客拍摄的相片。
米切尔则表示:它带有很明显的Instagram风格。(财富中文网)
译者:严匡正
审校:任文科
The space also has many more areas where employees and visitors can snap their own Instagram photos, including a creation area. The space’s light can be adjusted to include sunset or sunrise lighting, a starry night, or the moon or the sun. There are also built-in clouds in the space.
In the lobby, multiple screens feature a rotating shuffle of Instagram photos from users. And what Silicon Valley startup office wouldn’t be complete without an artisan coffee bar? In Instagram’s case, it’s a Blue Bottle cafe, which also features its own selfie wall for photos of customers.
It feels very distinctly Instagram, said Levine.